Frequently Asked 



What sizes does Primo come in?

325mL, 500mL, 1.5L


What flavours of Primo are there?

Lime, Chocolate, Banana and Strawberry


Does Primo use natural flavourings?

Primo contains both natural and artificial flavourings.


What additives are in Primo?

Primo contains colours and flavours so it looks and tastes great. It also contains carrageenan (an extract from seaweed), and a few other ingredients, to protect the milk and give Primo a thicker texture.


What is the nutritional content of Primo?

Primo contains lite blue milk (1.5% fat) and is a source of protein and calcium.


Does Primo contain caffeine?

No Primo does not contain caffeine.


What type of milk does Primo use?

Primo uses lite blue milk (1.5% fat).


Does Primo contain preservatives?

No, Primo does not contain any preservatives.


Where can I find Primo?

Primo can be found in New World, Pak ‘n Save and Countdown stores, along with BP, Z, Mobil and Caltex petrol stations. It will also be in many dairies across the country.


How do you get Primo to stay fresher for longer?

We manufacture Primo in a high tech plant in a completely enclosed human free environment. At the same time we use fresh milk and ultra heat it to 140 degrees, which allows us to extend the shelf life. 

Have you put preservatives in it so it lasts longer?

No, we use fresh milk and ultra-heat it to 140 degrees, which allows us to extend the shelf life beyond regular fresh milk.


Have you put sweetener in it so it tastes sweet

There’s no added artificial or natural sweetener in our Primo.


Can Primo bottles be recycled?

Yes, the bottles with cap and sleeve can be recycled via normal local council recovery routes, and specific recycle waste or plastics recovery bins around the country.


Can the sleeves be recycled?

Any removed sleeves are not widely recovered for recycling but may be placed in the “Soft Plastics” re-cycling points seen at some major grocery stores. Alternatively, they can go for recycling along with the bottle and cap.


Is there caffeine in your Primo Creamy Coffee?

Sure is, but not too much. There is around about the same amount of caffeine as half a cup of your regular plunger or instant coffee.

Is Primo made with real milk?

Yep! Primo is made here at home with fresh NZ milk, so we don't use any reconstituted powders or anything like that.